It may come as no surprise to local representatives that the Hills Association is going from strength to strength as they and/or some of their clubs have been recognised for their significant change process previously, but such direction and positive growth is not sustainable unless it is driven by the right people and their President (Kelvin Williams) is one of those people.
Kelvin was originally just your normal registered member of one of the clubs within the Hills Association, but it was a comment he overheard some 7-8 years ago that got under his skin and made him realise that the culture within the Hills and between the clubs had declined to such a negative place that people’s willingness to simply respect each other and get along was not overly evident. This stirred Kelvin into action and he decided it was time to step up to the plate and get his hands dirty by nominating to be a part of the Hills Association Executive Committee.
Since he has been part of that landscape, and was forward in expressing his viewpoint about culture change, the clubs have identified and stated that the camaraderie and respect for other clubs has again found its way back to the Hills.
A positive spin-off to this change has seen the Hills climb from their all-time low member rate of 291 in 2008 to 449 at the end of last season, with a 12% increase in participant numbers in the last year alone. Not only that, the Hills Softball Association is the only Association across all of SA that has shown positive growth in all memberships areas (junior, senior, male, female) since 2008.
Once again it shows that culture change can be effected and the significant impact it can have on the development of participant numbers. Kelvin and the Hills Association are a wonderful example of positive thinking and a model to be looked at for all Associations.
Keep climbing Hills, we are all behind you.